Graphic design & social
Identity and campaigns that made the work legible and shareable — because a brilliant idea in an ugly, confusing wrapper still doesn't get read.
Karel — recruitment · +70% apps
ICRD — rebrand · +80% engagementI learn whatever tool the story needs — which is how a researcher ends up cutting video and a writer ends up cleaning datasets at midnight. So this isn't really a list of skills; it's a record of curiosity that won't sit still. Everything here started as the same question — how do I make someone care about this? — and just ended up in different mediums. Poke around; drag the photos if you like.
This is where I started and where I keep returning — words doing very different jobs for very different rooms, from a quiet personal essay to an op-ed meant to move a policymaker.
A reflective essay on poetry as a quiet but genuine instrument of peace — and the people who reached for it when nothing else was left.
Read →Field reflections from Oman, where the textbook I'd been studying suddenly had a temperature, a smell, a pulse. Research lived rather than read.
Read →The releases, statements, and op-eds that turned dense human rights findings into stories editors actually ran — written and placed as Media & Events Specialist.
Link a sample →A story-submission program that put real patient voices in front of lawmakers, plus the talking points behind the testimony itself.
Link a sample →More of my writing lives on my Substack, Maryam's Mosaic, sorted into Footnotes & Findings, Big Questions, In the Margins & Field Notes →
Identity and campaigns that made the work legible and shareable — because a brilliant idea in an ugly, confusing wrapper still doesn't get read.
Karel — recruitment · +70% appsICRD — rebrand · +80% engagementNumbers rarely speak for themselves — so I make them. Raw data and case files, turned into something a person can actually see and sit with.
Took scattered field data and turned it into an interactive map that let funders and staff see the organization's reach at a glance.
View →A comparative analysis told as a scrollable, map-driven StoryMap — academic rigor in a form a non-specialist can follow.
View →Where I got over my fear of Premiere Pro and started telling stories on screen — turning out to be one of the most direct ways I've found to make people feel something.
Different mediums, same obsession with making hard things land. Curious where it all comes from?